Hidden business sign ideas5/29/2023 Unilever’s logo is a big “U” featuring twenty-five icons intricately woven to represent different products. Unilever sells various brands under its name, which makes it the world’s biggest company. These mountains symbolize the challenges that customers might strive to endure every day. The shoes and apparel brand has stripes in their logo that represent mountains. If you actively take part in sports, you might be familiar with the name Adidas. Also, if you observe, the lines in Cisco logo aren’t only lines, they represent a digital signal. Therefore, the lines also outline the city’s well-known Golden Gate Bridge. ![]() Ciscoĭid you know Cisco is short for San Francisco? The telecommunications company was founded in San Francisco. The company decided to keep the outline of a bear using negative space of the Matterhorn Mountain, which is located in the Swiss Alps. The chocolate was founded in Bern, Switzerland which is also known as the city of Bears. And Toblerone’s logo is one of the best examples of it. You can incorporate a company’s roots into its logo. The designer has kept the letters “B” and “R” in a manner that they form the number 31, which means the company sells 31 ice-cream flavors. But, the pink segments of the initials might catch your attention. When you first look at it, you might not notice any subliminal message. If you are fond of ice-creams, you might be familiar with the brand Baskin Robbins. And, the second message is the yellow circle that represents levels of the race that occurs only in the daytime. The letters “O” and “R” in the word “tour” forms the cyclist, which is the first message. ![]() It is also one of the few logos that carry two hidden messages. Its logo is fun and catches the eye instantly. The tour de France is men’s multiple stage bicycle race program that organizes annually. More importantly, the arrow showcases that you will find everything you need at Amazon from A to Z. It represents a smiling face or relates to happy customers at Amazon. You may have seen the arrow in amazon’s logo but have you ever thought what does it signifies? The arrow is placed strategically from the letters A to Z. AmazonĪmazon is one of the companies that ace their logo. Apart from the hidden message, FedEx chose the color palette cautiously to make it memorable. ![]() The brand belongs to the logistics industry, and it managed to stand out among the competitors by incorporating creativity and meaning into their logo. If you look closely, you’ll see an arrow in the middle of the letters E and X depicting the precision and speed. Known as one of the best logos, FedEx convey their message in the most simplistic way. ![]() Here are a few examples of how brands incorporate messages in their logos and make them memorable. Brand logo examples with memorable hide messages You can also use various tools to build a logo of your choice with ease. Spending some time in research before beginning your design project will help you gather important information about brand’s target audience, competitors and what they want to achieve through their logo. Designing a logo containing brand’s message is a time-consuming process, but it’s beneficial. The approach showcases creativity, builds corporate identity, and set those brands apart from their competitors. Brands often kept a hidden message in their logos for their targeted audience. All logos contain aesthetics and innovation, but the ones carrying hidden messages appear unique and leave the lasting impact.
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